Social media is a powerful tool in any industry; dentistry is no exception. If used correctly through the offerings of different platforms, it can help grow your business and retain patients.
I believe social media can add excellent value in dentistry in the areas of networking, education, marketing and recruitment.
Social media in dentistry has many advantages and is not limited to the following:
Social media can help build a community for dentists to interact with each other from all around the world, preventing the feeling of isolation and, in the process, help maintain good mental health.
Dentists no longer need to spend hours contacting agencies or going through dental magazines for job opportunities. Practices are making use of social media platforms such as Linkedin, Facebook and Instagram to advertise dental roles.
It also provides a cost effective approach to prospective dentists by offering a virtual tour of the practice before they apply.
These announcements may include needing to close for a day, new hours, or additional services etc. A last-minute cancellation, for example, can be posted online at a click of a button.
By posting photos/videos and other content about the field, you can better educate patients. You can also engage with other dentists on various topics and seek their opinion on the case.
We see cases posted on social media daily. These are carefully selected posts, only showcasing what has gone well.
Dentists should take such posts with a larger pinch of salt and not allow it to intimidate us or make us question the quality of our own work.
Secondly, constant use of social media use is not only time consuming but can also affect our health and real-life relationship. It can very easily become an addiction if you do not set yourself boundaries. There are also plenty of research on the negative impacts of screen time on sleep.
Social media is an invaluable tool in dentistry when used appropriately. It is one of the best ways to build brand recognition for your dental practice, keep your existing patients engaged and attract new patients.
Remember that a powerful online presence goes beyond just setting up profiles across social platforms. It’s about forming meaningful connections, sharing your story and putting your expertise in the spotlight.
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Dental Phobia Certified
Winner : AGC Case of the Year 2022
Orthodontics : Clear Aligner
Best Young Dentist 2021 Finalist
Best Young Dentist 2020 Finalist
As a result of an accident I had as a child my front tooth suffered some trauma and became discoloured over time. The tooth eventually broke last year which led to it being removed. I was referred to Kunal who took me through the various options I had. As functionality was the most important aspect...
As a child, I was given a fixed brace by a practice who showed very little care. These were removed after 9 months due to them being "unable to straighten anymore" leaving me unhappy with my teeth and a major open bite. As years went on, I became less and less confident with my teeth,...
Thank you for your hard work and I hope this testimonial reflects just how happy I am with my smile. The care and attention which I received during my smile makeover was far better than any I have previously experienced. Kunal and his team were amazing throughout the entire process. I had regular check-ups throughout,...
Kunal is a very approachable, informative and meticulous dentist. From the beginning of my last Invisalign journey, Kunal explained the procedure very clearly and thoroughly. He showed me a 3D image and how my teeth would change throughout the treatment, the length of the treatment and the possible cons of it, such as black triangles...
I was never conscious of my teeth much but over the years my teeth became more overcrowded, in particular my bottom teeth. I found myself smiling in photos with my mouth closed as I didn’t like the way my teeth looked this was something that over time I got even more conscious of and so...
Kunal and his team gave me the best experience throughout my transformation. Everything was explained all the way through the process and he even accommodated my lunch time appointments every 4 weeks! He always gave his honest opinions and made me feel at ease. He is such a perfectionist and wouldn’t let me leave my...
As a result of an accident I had as a child my front tooth suffered some trauma and became discoloured over time. The tooth eventually broke last year which led to it being removed. I was referred to Kunal who took me through the various options I had. As functionality was the most important aspect for a replacement for me we agreed an implant was the route to go. The tooth removal however left an element of damage to the natural bone so I had to undergo a bone graft to repair this. One year after the extraction (as 2 bone grafts were needed in the end) I'm now fitted with my implant and I can honestly say I have never been as proud to smile as I am today. From start to finish Kunal...
As a child, I was given a fixed brace by a practice who showed very little care. These were removed after 9 months due to them being "unable to straighten anymore" leaving me unhappy with my teeth and a major open bite. As years went on, I became less and less confident with my teeth, until I came across Kunal. From the first moment I walked into the practice, Kunal was very welcoming and talked me through every possible stage that would happen if I was to go ahead with treatment with zoom calls to show the perceived results and ensure I was happy to go ahead with treatment Kunal gave me a diagnosis of my open bite, which was behavioural, therefore instantly this behavioural trait was worked upon to receive the best results from...
Thank you for your hard work and I hope this testimonial reflects just how happy I am with my smile. The care and attention which I received during my smile makeover was far better than any I have previously experienced. Kunal and his team were amazing throughout the entire process. I had regular check-ups throughout, and each time Kunal would make sure I was happy, not just with the work that had already taken place, but with the direction my smile was headed. Kunal engaged in discussion with me about each aspect making sure I fully understood what would happen and giving me the chance to have my own input. This combined with his vast knowledge and incredible skill left me feeling fully relaxed and in safe hands. Each step was performed in meticulous detail,...
Kunal is a very approachable, informative and meticulous dentist. From the beginning of my last Invisalign journey, Kunal explained the procedure very clearly and thoroughly. He showed me a 3D image and how my teeth would change throughout the treatment, the length of the treatment and the possible cons of it, such as black triangles and what can be done to minimize them. Kunal made it clear from the beginning that as a dentist his interest was the function of the teeth, better oral hygiene, the bite etc. I learned so much from him regarding my own teeth, that it was my bottom teeth that was causing the misalignment on my top teeth, l have gum recession due to excess brushing and l was in danger of losing two teeth due to it! Things my...
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